The World's Strongest Airline Brand
Aeroflot is named the world's most powerful airline brand for the third time.
Brand Finance, London-based independent brand valuation consultancy, evaluates the brands of the world's biggest companies including 50 airlines. Many factors are taken into account, such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation. Brand Finance notes Aeroflot's dominance of its domestic market which comes from competitive advantage and not from monopoly.
Aeroflot is the oldest airline in Russia, known in the country for almost 100 years. It operates the newest fleet in the country and is a member of Sky Team alliance. It is the third time Aeroflot was named the world's most powerful airline brand.
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