Aeroflot Named the World's Strongest Airline Brand by Brand Finance
The Russian largest airline gained recognition by the world's leading independent branded business valuation and strategy consultancy, Brand Finance.
Aeroflot is the Russian flag carrier and one of the oldest airlines in the world, tracing its history back to 1923. It claims to operate the newest fleet in the country having served 29 million passengers in 2016 and 43.3 million passengers as Aerflot Group including subsidiaries. It joined Sky Team in 2006, becoming the 10th member of the global airline alliance. Last year became also special for the airline as it was awarded Four Star Airline status by Skytrax in recognition of the high-quality of its customer service, and was also named Best Airline in Eastern Europe for the fifth time at the Skytrax World Airline Awards.
Recently Brand Finance, London-based independent brand valuation consultancy, named Aeroflot the strongest airline brand in the world. The company?s Brand Strength Index (BSI) measures the degree to which a company?s brand affects its commercial and operating activities as a means of evaluating the strength and effectiveness of its marketing efforts. It looks at marketing investment, brand equity, and the impact of those on business performance. The analysis is based on about thirty factors: data points such as fleet size, average age of fleet, safety measures, client loyalty, key industry ratings from Skytrax, IATA, Bloomberg, etc.
Aeroflot operates an extensive domestic and international network so even if your live in a small faraway town there is a big chance you will be able to catch a direct flight to Russia and enjoy the warm hospitality of our wonderful country with #russkieprostori DMC.